Complex and Regulated Environments
Healthcare, HealthTech and MedTech; Airlines and Travel; and International Sports Facilities and Events
Healthcare, HealthTech and MedTech
Writing health and medicine accurately takes years of experience to maintain accuracy, and empathy to convey the heart of a story. It can't be learned "quickly." I’ve interviewed several hundred physicians, other providers, researchers and countless patients with complex conditions.
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More than 100 clients have included Everyday Health, U.S. News & World Report, USA Today, Hackensack Meridian Health, Weill Cornell Medicine, National Council on Mental Wellbeing, GE HealthCare, American Heart Association, Skyword, UnlockHealth and Linkwell Health.
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See selected work and a complete client list below... ​​​​
Photo by David Syphers on Unsplash
Airlines and Travel Industry
The recipient of a United Airlines Corporate Award of Merit, I speak airline, with a decade spent in media relations across three carriers and start-ups. I provided systemwide communications support across 105 cities for one airline. Whether it’s fares, labor, crisis, safety, destinations or product launches, I’m conversant in all. This helped me easily transition to global travel journalism, where I have been published in many of America’s consumer and trade travel outlets and numerous international publications.
International Sports Facilities and Events
As the vice president of marketing for the Colorado Horse Park, a 466-acre state equestrian facility hosting the highest-level events, I managed marketing, public relations, advertising, events, sponsorships, and co-produced and co-anchored grand prix show jumping on two major networks. I am a widely published equine and equestrian journalist. I ride hunter/jumper but write about all equestrian disciplines, the business of horses and veterinary care.
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In this environment, we were responsible for adhering to the regulations of the Fédération Equestre Internationale (FEI), the United States Equestrian Federation (USEF), the United States Hunter/Jumper Association (USHJA), the United States Dressage Federation (USDF) and the United States Eventing Association (USEA).
White Fence Equine Photography